For intended parents, embarking on a surrogacy journey is both deeply personal and legally complex. Amid the contracts, clinics, and consultations, what they crave most is trust—trust in the agency, trust in the process, and trust in the person carrying their child.
That trust begins with transparency. When an agency is clear from the start—about financial structures, timelines, risks, emotional support systems, and legal procedures—it gives intended parents something to lean on. They don’t need guarantees (because in this field, there are few), but they do need to feel that no one is keeping quiet about hard truths.
Transparency also extends to the surrogate match itself. Intended parents appreciate candid discussions around preferences, values, and even potential challenges. When all parties feel safe asking questions and sharing concerns before the match is finalized, the groundwork for a resilient relationship is already being laid.
In short, transparency isn’t a courtesy—it’s a necessity. And agencies that prioritize it are the ones intended parents remember and recommend.
